Target Audience Research #2

The movie Baby Driver is very similar to my film. A lot of scenes are similar, and both of the movies appeal to the same audience of teens and young adults. The movies both include a lot of action scenes including robbing banks, weapons, getaways, etc. Also, the car scenes are similar, with nice cars and racing. This causes a specific appeal to people who are fascinated in cars and action scenes. Also, the main people in both films are younger so it appeals to a younger group because the film is more relatable. The film uses many different platforms to advertise. They use good scenes and pictures to advertise the movie and make it look good, so that people would go see the movie. The platforms they use include: trailers on YouTube, Television, before other movies. They advertised on billboards in New York City and Los Angeles. They also advertised the movie on Instagram.